Search Engine Marketing
Kings of the World!
"Search engines are the kings of the world, and for business large and small they can have game-changing impact. This is especially true for SMBs because they have small budgets and have to leverage the power of search engines to get traffic to their sites."-A.Kaushik
Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Click here for an example of a search engine results page.
The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
SEM vs SEO
- They're a Must for SMBs to Generate Traffic!
In Search Engine Marketing, each time someone clicks on your ad, you are charged a pre-determined fee (Pay-per-Click/PPC), and you will see the traffic results almost immediately. In Search Engine Optimization, each time your site information is clicked, that represents a free visit to your site. The goal is to place in the top ten of the 1st results page to obtain that free visit. A top-ten or first page result will take time. If budget allows, your goal should be to use both.
